Facebook is one of the most used platforms by people daily. Facebook is the best and excellent marketing tool for your small business in 2021, and it does not matter what industry you are in with 2.7 billion users today. There is a chance that your customers are on Facebook. The post briefs you on the layout of your small business’s ultimate Facebook marketing strategy in 2021 or the next 12 months. The strategy consists of five steps, and they are as follow.
1. Content Creation:
Facebook is a content consumption machine where you find interesting content, pictures, and videos. Most people do not go to Facebook to sign up for something or buy your products. It gets on people’s nerves if you’re trying to get them to buy your stuff too aggressively. They don’t go to Facebook with any intention to buy. Below are a few steps in content creations.
- The first step in content creation is to create something they want to see.
- It may be educational content, entertaining content or relevant to their industry.
- You need to think about it in terms of what is in it for them.
- Whatever it is, you need to make sure that it is relevant and worthy of their attention.
- Content marketing:
This is nothing but sharing your content with friends, family members, influencers. It is great, but in 2021, it is just simply not enough, and you also need to put money behind it. As we all know in 2021 Facebook ads are relatively cheap. But before you start boosting your post, few things are important that you need to know first.
- Suppose the content you are sharing on Facebook lives on a different platform. For example, your website makes sure to install the Facebook pixel and do not know what the Facebook pixel is. It is a little line of code that tracks all the visitors that are going on your website.
- So, in other words, when they are on Facebook, Facebook will know that person was on your business website just a little while ago or a week ago or a month ago. They know it, so you need to make sure you have the Facebook pixel installed on your website because it isimportant. This is the basics of Facebook advertising.
3. Retargeting Lead Capture:
If you have created great content on your Facebook page, you have learned how to create a campaign, you have installed the Facebook pixel, and you have a couple of campaigns running on your ads on Facebook. Then next, you have to get back to people that have already consumed content on your Facebook page with something new.
According to marketing law, you must be in front of people at least seven times before people are ready to make their decision of buying. It would help if you found people within your targeted audience who want something that you can offer. It would help you lot if you found a way to put more content in front of them that they are interested in to develop the relationship.
4. Retargeting:
You have to target people that have consumed content over and over again. It would help if you captured the people that are consuming your content through a different platform like an email, subscription, downloading a white paper. So, you can communicate with them via a different platform by creating a retargeting campaign.
It would be best if you learned in the Facebook blueprint that targets people who have already consumed your content, then the ad you are making for that audience will try to capture them. So, you can communicate with them differently. For example, you could ask your retargeted audience to join a Facebook group that you have created or sign up for a newsletter calling you directly at your phone number or asking for a free consultation.
5. Closing the Deal:
You need to build a list of people that will overtime after six, seven, maybe ten times buy your products. This is called nurturing. During this nurturing stage, you should focus on creating content that provides value to them. You need to give them advice or valuable tips or tell them how to do things that give value to them.
You need to use a ten to one ratio. You need to provide value ten times at least to a prospect before you ask them to buy. This is the mistake that most people make. What they do is the opposite. They ask people ten times to buy and only give them value once. This is the wrong way to do it. You need to provide value ten times and ask one time.
When you make an offer, then you need to ensure to use a sense of urgency. It would help if you told them there is limited availability, make it time-sensitive, or it could be to come to your business and get the discounted rate for a limited amount of time. If they come directly to you and get your product and services at a discounted rate because they follow you on Facebook, you need to make it a Facebook offer.
6. Using Facebook Live Streaming
After coivd19 in many countries, people start to work online, and people are afraid to go shopping. This is the right time for many small businesses or product sellers to sell their products using live streams. If you have a fan following social media, you can use them and start doing a live stream on Facebook and Instagram. It will help you to connect with these people and showcase your product quickly. It will help you to gain more trust as you are showcasing the product live. Recently many people sold their product in this way, and these businesses are now growing never before. With this, you can choose to buy Facebook live streaming viewers and make yourself famous.
If they don’t make the offer, you can retarget them by providing them and other sets or 5 to 10 valuable pieces of content and then ask again and make another offer. This is the formula for the ultimate marketing strategy.
Take Away:
With these five steps in hand, you can start your Facebook marketing strategy. So, the kind of limited offers for people you could make in your business that you think would work, put them in a comment below.