Are you thinking about using Facebook live to grow your business, but you’re not quite sure if you’re ready yet? The post helps you to inspire you to at least give it a try. And the post shares your three benefits of using Facebook live and how you can use Facebook live to grow your business.
Facebook Live:
The final Facebook tool that businesses can use is Facebook Live, which allows you to live stream video to your Facebook audience. Live streaming started on Twitter a few years ago through Periscope. It soon moves to YouTube and Facebook. And it is now an exciting communication tool to connect instantly with your audience. Live streaming has caught the media world by surprise. You can now be at a live concert and stream it live to your Facebook friends. Where do media rights fit into this? The industry is still trying to come up with answers.
The Fact is Facebook live allows you to start your live TV program and broadcast it instantly to a global Facebook audience. And on top of this, Facebook loves you to use Facebook live and will reward you for using it by giving your Facebook live post a higher organic reach.
Facebook Live for Business:
Facebook live has a lot of opportunity for businesses. It gives you natural engagements by liking and commenting during the live broadcast. Facebook gives you lots of opportunities to promote the live event before and after the live broadcast.
At the end of the broadcast, Facebook will ask you, if you want to save the broadcast and post it on your feed. Often this leads to lots of additional views and engagement. So let’s take look these three benefits and how this ways you can increase active Facebook live stream viewers to grow business using Facebook.
Benefits of using Facebook live for Business
1. Build Your Brand:
Live video is such a great way to let people know more about who you are? And how you help your clients and customers and the value you provide using live video is way different from recorded. Live video helps people see your personality while sharing great tips and being seen as an expert in your industry.
For example, a person called Mr Butcher owns a voice over IP Company called Call Sprout. He works with small businesses to super rapidly growing companies. He said I want to build my brand locally, so more people and local community getting to know who he is. So he decided to do a weekly live streaming show. So, where many tech companies start, typically in a garage, he decided to name the show sitting in a garage with Eric. And every week he has a different guest come on, outstanding entrepreneurs, community leaders and they’re sharing their entrepreneurial journey. They’re sharing some tech tips, and Eric loves to read somebody sharing some of his books. So people are getting to know who he is. So this has been an excellent way for him to build his brand locally and get people to know who he is and what he is an expert in.
2. Connect with Your Audience:
Facebook live is an incredible way to connect with your audience. It is way different from doing recorded video. It’s live so, if you make a mistake, you got a roll with it. So people get to know who you are and get to see how you interact with your clients, with your customers, and get to know you.
So even though it might be kind of a one-to-many because many people can be watching you doing a Facebook live while you’re doing in. You need to give that one-on-one feel because if people start to ask you a question, you can answer them in real-time. So, it’s such a great way for people to begin to see more of you and who you are.
So, if you have clients, you have a community that you’re trying to grow, Facebook live is such a great way to make it feel like people are staying connected especially if you’re the leader in that group if you’re trying to lead something. That’s what Facebook live can do for you as far as the connection with your audience.
3. Content Creation:
We all heard that content is king, and many of us are always trying to figure out great pieces of content created and shared to grow our business. Facebook live allows us to create content that is valuable to our audience. A lot of people generally used to say it live and it’s done. No, it’s not, after you go live then you get to repurpose that content.
So you can take that Facebook live that you did. You can post it on a blog on your website. You can share it on other social media sites. You can upload it to YouTube. There are so many ways to repurpose this content.
Therefore, doing Facebook live gives you that opportunity to create that unique content to help share your message and the figure out how you’re going to be perfect it to make the most use out of every Facebook live you do.
Take Away:
Now a day’s people are spending time watching live videos three times more than native videos. So, Facebook Live has become a requirement for generating engagement on Facebook besides Facebook ads. And your business can get the most out of the world largest social network and promote more successfully.